Job description

Who we are

Founded in 2012, Teamleader is a fast-growing SaaS scale-up with headquarters in Ghent, Belgium and local teams in Amsterdam and Lisbon. Today, our team is more than 150 people strong, and still counting. We offer work management software, helping more than 11,000 European small and medium-sized businesses to sell, bill and organise work in one place. Our promise: more business, less hassle. In just 8 years’ time, we have become a well-established player on the European market. And our ambition stretches even further: through innovation and customer-centricity, we want to become Europe’s #1. The best businesses are built around passion. We’re here to support entrepreneurs, so they can focus on their dream. Our software combats the daily hassle and helps our customers to focus on their dream.

To strengthen our marketing leadership team and accelerate company growth, we are looking for an experienced Head of GTM, reporting to the Chief Marketing Officer and based out of our Ghent or Amsterdam office.

What you’ll be doing:

When you start, you’ll develop a deep understanding of the Teamleader product lines and truly understand the GTM processes we are running today. From there, you will make recommendations for how we can evolve our GTM in the short and long-term to meet the needs of our customers, employees and the company.

  • You’ll set the strategy to advance our go-to-market strategy: define and optimize the GTM organization, processes, and operating cadence that enables the business to grow.
    • Develop a GTM strategy based on strategic growth opportunities, business cases and implementation plans.

    • Build and employ data-driven and scalable business processes to support concurrent execution of GTM initiatives within company time and resource constraints

    • Develop metrics to measure and manage initiative progress and success relative to objectives, work with the Business Intelligence team to implement data-driven reporting.

  • You’ll deliver a relevant, customer-centric and highly competitive GTM plan across all levels of the GTM practice: pricing and packaging, monetization, product release, market analysis, positioning and value proposition and massaging and sales enablement.

  • You’ll be responsible for the customer lifecycle of our two product lines: Teamleader Focus (SME) and Teamleader Orbit (mid-market).

  • You’ll lead our GTM team of experts (5 FTE) in ...
    • planning and execution of strategic initiatives including framing the problem set, scoping and structuring execution plans

    • performing quantitative and qualitative analysis to inform decision making.

    • developing and tracking deliverables and reporting on progress.

  • You’ll keep the GTM team in a tight working relationship with ...
    • your peers within Marketing: Data, Growth and the Brand Studio

    • other departments: Product, Sales, Customer Success, Partner, Support

    • finance business partners to develop supporting budgetary estimates.

What we offer

A senior marketing leadership role in a well-funded European software scale up, with strong growth ambitions and an excellent company culture. We’re small enough for you to have a major impact on our operations and significant enough for you to think big, help create and execute bold plans, drive international expansion, build the best marketing organisation in the European SaaS space, and drive your personal growth in the process.


You'd be a great fit if you: 

  • have at least 3 years of experience in a similar role. Additionally, significant experience in sales strategy/operations within a high performance SaaS company is preferred.

  • are a builder who enjoys creating a winning strategy and environment to set customers, employees and the business up for sustained success

  • have strong strategic/business planning skills to actively drive the company's growth strategy

  • are passionate and a driven self-starter who is comfortable and able to execute independently

  • are an experienced people leader and able to work effectively in collaboration with others.

  • have expertise in data management, business intelligence and leading GTM analytics teams

  • are both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.

  • have outstanding oral, written and multicultural communication skills in English and either French, Dutch or German.

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Meet the team

  • Meet The Team John Doe
    Head of Growth

    Reynald Bordeaux

  • Branding Photography Meet The Team Website5
    Brand Producer

    Armelle Van de Vyvere

  • Branding Photography Meet The Team Website6

    Loïc Ghysels

  • Branding Photography Meet The Team Website7
    GTM Marketeer

    Renata Renema

  • Branding Photography Meet The Team Website35
    Website Manager

    Victoria Pons

  • Meet The Team John Doe
    Visual Content Creator

    Alex Bernard

  • Branding Photography Meet The Team Website32
    Marketing Automation Expert

    Hanne Van den Berghe

  • Meet The Team Shots Website 10
    Marketing Project Manager

    Peter Van Wijnaerde

  • Meet The Team Shots Website 00008 1
    GTM Marketeer

    Sophie Soete

  • TL Portret Web77

    Maarten Desmet

  • TL Portret Web113
    Country Marketeer Belgium

    Dimitri Coppens

  • TL Portret Web117
    GTM Marketeer

    Benny Waelput

  • TL Portret Web133
    GTM Marketeer

    Ward Boone

  • TL Portret Web68

    Robin Van Cleemput